You are invited to a meeting with the NEW Western APMP Chapter on Wednesday, 12 August 2021 at 12:00 PM( NOON PT/9AM HT/1PM MT/2PM CT Pacific Time
After registering, you will receive a confirmation email containing information about joining the meeting.
Fundamentals of Effective Document Design for Proposals
If you depend solely on your proposal’s content to persuade your prospect, you’re neglecting a crucial persuasion tool. When approaching proposal visuals, it’s important to know what to do and what to avoid. Understanding how people take in information enables you to design and create pages that accommodate those hard-wired intake predispositions.
Page Architecture is a visual approach to page design that considers text, graphics, color, pacing, and branding within the context of the underlying construction of a page. Good page architecture conveys competence, clarity and professionalism, which are key to persuasion. Best of all, you’ll be able to produce more effective and persuasive bids and proposals using the same technology and personnel you have right now.
Presenter: Nancy Webb
Nancy Webb
Nancy Webb is a Visual Communication Strategist and owner of Nancy Webb Graphic Design. Her 30+ years of experience, unique blend of branding and book design expertise, and her immersion in text design, have proven ideal for proposal work. Her passion for helping businesses improve their own visual communication fuels her enthusiastically received and highly rated seminars and trainings.
Published: August 1, 2021